In a recent piece for New Digital Age, rradar’s Head of Intellectual Property, Emma Yates, explores how everyday creative decisions can unintentionally expose clients to intellectual property (IP) disputes, often long after a campaign or brand has launched.
From untested brand names to blurred ownership of creative assets and the rise of AI-generated content, the risks are becoming harder to ignore. And when issues do arise, the consequences can be significant, from costly rebrands to loss of brand equity and client trust.
The article highlights a key shift: IP is no longer just a legal consideration, but a commercial one. Agencies that fail to factor it into their process risk undermining the very brands they are helping to build.
A smarter way forward
Rather than slowing creativity down, building IP awareness into the process can strengthen it, ensuring ideas are not just original, but commercially robust and defensible.
So what practical steps should agencies be taking? And where are the biggest blind spots still emerging?
👉 Read the full article on New Digital Age to explore how agencies can avoid exposing clients to unnecessary IP risk: newdigitalage.co/agencies/how-creative-agencies-can-avoid-exposing-clients-to-avoidable-intellectual-property-risks
